Crywolf

The founding vision of Crywolf is to get kids back outdoors and foster an appreciation of our planet, by providing children with fun, high-performing and sustainably better outerwear.

Artist and graphic designer Natalie Meldrum is the founder and creative behind Crywolf. Having already established successful child footwear brand Pretty Brave, and not one to sit still, Natalie embarked on a journey to create second children's label and in 2019 Crywolf was launched. Today, Crywolf is proudly stocked in over 200 locations around the world and continues to grow.